Our Approach
Producing a catalogue can be an extremely daunting process with many pitfalls if you don't know what to watch out for. Our experienced catalogue design and project management team will walk you through the entire catalogue design and catalogue production process to make sure that the project stays on schedule.
Catalogue Goals & Objectives
What is the purpose of your catalogue? What message are you trying to get across to your customers?
Target Audience
Who is the catalogue being sent to and who will be reading it, i.e. trade, consumer, both?
Gathering Content & Copy Gathering
Do you have a categorised list of all the products that will be included, including descriptive copy and specifications?
Copy Writing
Do you have copy written for all products and non-product areas of the catalogue or do you need help writing it?
Publication Format
Have you any thoughts regarding size, shape and mailing requirements for
the catalogue?
Page Layout
How will the products be grouped or laid out into spreads that make the most sense to the buyer?
Graphic Design
How do you want your catalogue to look? What 'tone of voice' or mood do you want to portray - corporate, technical, trendy, industrial, etc.?
Digital Photography
Do you have high quality, professional photographs of all your items? Do you need new or additional custom or stock photography?
Proofing
Are you able to give the catalogue a final check before we go to print to make sure everything is to your liking?
Printing & Binding
What type of paper, ink, or special processes such as foils or varnishes do you want? How do you want your catalogue bound?
Mailing
Have you gathered and proofed your mailing list for accuracy and set up a mailing and/or distribution service?